BayCityBarbershop + Creative Studio
BayCity Barbershop Creative Studio 4515 Hubbard St. Unit 112 Emeryville, CA 94608
This is where craftsmanship meets culture — a space born from the rhythm of the city and the stories that live within every cut, photo, and creative detail. As our community grew beyond the chair, we needed a brand and digital presence that felt as dynamic and expressive as the people who walk through our doors.
We partnered with local artists and designers to reimagine BayCity as more than a barbershop — a creative hub where design, sound, and storytelling shape the modern experience of style. The result is a bold, soulful brand identity and digital platform that celebrates heritage, hustle, and the art of looking sharp.
Year
10.25
Scope
Branding, UI
Timeline
4 weeks
Lunar needed to reposition its brand for a younger, style-conscious audience while keeping its roots in vintage culture. Their existing digital presence felt outdated and lacked a cohesive identity, making it hard to connect with modern shoppers seeking character-driven, curated finds.
We crafted a fresh, expressive brand identity for Flea, blending retro-inspired elements with bold modern visuals. A new website experience brought their story to life through playful layouts, dynamic typography, and interactive moments — making the brand feel both nostalgic and current.
