Fyw.l
In Production: creativity fashion blog on the latest trends in eco freindly brands mde from mycellium.
Year
08.25
Scope
Branding
Timeline
In Production
Grotesks existing site felt too product-heavy and lacked the personality and simplicity needed to stand out in a crowded template market. Visitors struggled to quickly grasp the value of the templates or browse collections in a way that felt easy, inspiring, and intuitive.
We redesigned Clonify’s brand and site with a crisp, minimal aesthetic and a focus on usability. Clean layouts, playful moments, and a streamlined browsing experience made it easier for users to discover, preview, and purchase templates — while reinforcing Clonify’s fresh, creator-first identity.
